Pepsi’s new branding work is at the USPTO. The Max/Pepsi/Diet Pepsi concept should have been carried to MtnDew https://www.underconsideration.com/brandnew/archives/pepsi_revealed_sort_of.php
Brand New: Pepsi, Revealed. Sort of. Pepsi, Revealed. Sort of.underconsideration.com
Posted on Twitter over 17 years ago and archived here at /twitter/2008/10/21/tweet-970539615/ in the Twitter collection.
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