Pizza Slow, historical-nonfiction: According to the marketing guys behind Red Stripe, it’s a traditional Jamaican style lager with a rich history. Which is a lie. Red Stripe was first brewed in Illinois for a century before it was bought out by some British guys during Prohibition. Unable to sell in the United States, they marketed it to soldiers stationed in Jamaica. After proving popular in Jamaica, Red Stripe was then marketed back to the States as an exotic foreign brew. Thus proving that, with good enough marketing, you can convince people of anything.

Figure 1. mirrored image from https://66.media.tumblr.com/26fc022066db706a9d47bb27a63b158c/tumblr_oa7cknaPFD1r0bqbdo1_640.jpg without alt text, sorry.

According to the marketing guys behind Red Stripe, it’s a traditional Jamaican style lager with a rich history. Which is a lie. Red Stripe was first brewed in Illinois for a century before it was bought out by some British guys during Prohibition. Unable to sell in the United States, they marketed it to soldiers stationed in Jamaica. After proving popular in Jamaica, Red Stripe was then marketed back to the States as an exotic foreign brew. Thus proving that, with good enough marketing, you can convince people of anything.

August 13th, 2016 11:37am

Posted on Tumblr over 10 years ago and archived here at /tumblr/2016/08/13/historical-nonfiction-according-to-the/ in the Tumblr collection.

Proximate posts in the Tumblr collection
newer	nevver: Go ask Alice	13 August 2016
this post	historical-nonfiction: According to the marketing guys behind Red Stripe, it’s a traditional Jamaican style lager with a rich history. Which is a lie. Red Stripe was first brewed in Illinois for a century before it was bought out by some British guys during Prohibition. Unable to sell in the United States, they marketed it to soldiers stationed in Jamaica. After proving popular in Jamaica, Red Stripe was then marketed back to the States as an exotic foreign brew. Thus proving that, with good enough marketing, you can convince people of anything.	13 August 2016
older	magictransistor: Katja Rose. Color Circles Graded to Black and White (Color Theory at the Bauhaus Dessau). 1932.	13 August 2016

Proximate posts in the General collection
newer	nevver: Go ask Alice	13 August 2016
this post	historical-nonfiction: According to the marketing guys behind Red Stripe, it’s a traditional Jamaican style lager with a rich history. Which is a lie. Red Stripe was first brewed in Illinois for a century before it was bought out by some British guys during Prohibition. Unable to sell in the United States, they marketed it to soldiers stationed in Jamaica. After proving popular in Jamaica, Red Stripe was then marketed back to the States as an exotic foreign brew. Thus proving that, with good enough marketing, you can convince people of anything.	13 August 2016
older	magictransistor: Katja Rose. Color Circles Graded to Black and White (Color Theory at the Bauhaus Dessau). 1932.	13 August 2016