---
source: mastodon
date: 2023-02-01 16:28:53.44 +00
title: "Mastodon post from February 1, 2023, 109790424821770674"
post_uri: https://mastodon.social/users/gravely/statuses/109790424821770674
post_id: 109790424821770674
tags:
  - mastodon
---
reading a business book about strategy that describes DEC's downfall as a failure to focus on a single coherent strategy amongst 1) selling computers (boxes) 2) silicon fab (chips) or 3) consulting (solutions) and with hindsight I think we can all agree that it was 1a) selling *colorful* computers that looked really cool*

*this poster is too young to have ever seen one not in a museum much less used one


![the front panel of a pdp-11/70 flush with rows of bright violet, fuchsia, and pink switches and buttons and red lights set on a black background over a wide row of violet, fuchsia, and pink keys in an off-white case](./109790414252732780.jpeg)